Waikato Petfoods, Raw Pet Food Made in Hamilton, NZ

From Our Factory, To Your Pet's Bowl.

Charlie's Pet Food is made by Waikato Petfoods, the same family that sells it to you. Every protein is traceable. Every batch is ours. No middleman, no mystery ingredient, no compromise.

I Own A Dog
I Own A Cat
Happy golden retriever eating from a Charlie's Pet Food bowl in a warm Waikato home
Made Down The Road • Fed With Care • Waikato Petfoods

Who We Are

The Supplier Behind Your Local Pet Store. Now You Buy Direct.

Waikato Petfoods has supplied raw pet food to stores across New Zealand for years. The premium raw food sitting on most Waikato pet store shelves? We made it. Charlie's Pet Food cuts that chain, same factory, same standards, direct to your pet's bowl.

Our Stock

Beef, venison, chicken, goat, turkey, possum and more, sourced from Waikato farms we know and trust. Named proteins, every time.

Our Factory

Waikato Petfoods Limited. Our facility, our process, our quality control. Not a co-packer. Not a third party. Us.

Charlie's Hub

Sold exclusively through Charlie's Pet Hub, Hamilton. No wholesale markup chain. No reseller margin. Direct.

Your Pet

Food you can trace from a Waikato factory to your pet's bowl, ten minutes down the road.

The Range

Good Food, Traced Back To The Source

Everything in the Charlie's range comes from Waikato Petfoods. We know what's in it because we put it there.

Our most popular range

Raw & Fresh

Fresh mince pottles: beef, veal, goat, chicken, turkey, venison, possum, koi carp, alpaca for dogs; lean beef and veal pottles for cats, who do best on lean protein. Waikato-sourced, minimally processed, nothing added. If it says beef, it's Waikato beef.

Available exclusively at Charlie's Pet Hub, Hamilton

Great for travel and training

Freeze-Dried

Good Noze Pet Nutrition. NZ-made freeze-dried raw, all the nutrition of fresh, none of the mess. No preservatives. Same quality, different form.

Available exclusively at Charlie's Pet Hub, Hamilton

A customer favourite

Treats & Broths

Single-ingredient treats, dried right here in Hamilton, natural baked goods, fresh broths, dried broths. Made with the same proteins as our main range. Read the ingredients; there'll be one.

Available exclusively at Charlie's Pet Hub, Hamilton

Ingredient Transparency

Read the label. Then ask us.

What's in it

Named proteins, single-sourced. Nothing hidden behind 'meat meal' or 'poultry digest'. If the label says venison, it's venison, not a blend with a venison percentage.

What's not in it

No grains, no fillers, no artificial preservatives, colouring, or flavour enhancers. No ingredients you can't pronounce because they don't belong in food.

How it's handled

Minimal processing. Cold-chain from factory to store. Same-day prep on fresh orders. Food that's treated right doesn't need chemicals to stay good.

Why it matters

Pet food labels tell you less than you think. Come in and ask us. We'll walk you through every ingredient in every product we sell, because we know them all.

Our Values

Pure Over Processed.

We keep it simple: low processing, honest ingredients, and cutting out the middleman so quality pet food is actually affordable. If we wouldn't feed it to our own animals, it doesn't go in the pottle.

Purity

Low processing, real ingredients, nothing hidden. No additives, no preservatives, no long ingredient lists to decode.

Direct

We cut the middleman so quality food stays affordable: reliable, honest pricing, straight from our factory to you.

Trust

We know what's in every pottle because we made it. Ask us anything; we'll walk you through it.

How It's Made

From our factory to your pet's bowl, ten minutes down the road.

From Waikato farms, into our factory, minced and packed fresh into pottles the same day. We're making a film. You'll see the animals, the factory, the people behind every batch. Where it starts, how it's handled, why it's different from anything else on the shelf. Coming soon.

The Waikato Petfoods production facility

Film Coming Soon

The Charlie's story, from our factory to your pet's bowl

Dog running through the Waikato countryside

Where To Find Us

Exclusively at Charlie's Pet Hub, Hamilton

Charlie's Pet Food is available in-store at Charlie's Pet Hub. Come in, talk to our team, find the right food for your pet's specific needs. We don't do one-size-fits-all; we do right for your animal.

Opening 2026 - Hamilton

Location to be confirmed.